Herschend Family Entertainment and the Dollywood Theme Park opened a new area within the park called Wildwood Grove. The team was tasked with a creating and producing a full slate of marketing materials.
DELIVERABLES:
Multiple Radio and Television commercial broadcast campaigns.
Social Media deliverables for Instagram and Web.
Banner ads for web and mobile
OOH (including digital billboards)
Micro-site website design & assets
Photography
SeaWorld wanted to modernize their content strategy, especially their social media and branded video content. This document provided a complete roadmap of a partnership to do that.
DELIVERABLES:
Strategic plan and overview
Target Audience
Content Framework
Budget
Discovery Cove, a SeaWorld park, wanted marketing recomendations as they underwent a brand refresh amidst falling attendance. We provided recomendations, and then developed a follow up action plan that helped the park change guest behaviors, making them more likely to share their experiences on social media.
DELIVERABLES:
Recomendations
Action Plan
Pasto, a new fast food concept, needed a full brand exploration and development. In addition to developing the logo, the team developed a full brand style guide.
DELIVERABLES:
Logo
Style Guide
Nik Wallenda was starting a new kind of modern circus and wanted completely new IP - new name, logo, branding - but also design of his box office and tent, interior and exterior.
DELIVERABLES:
Naming
Logo Design
Style Guide
Box Office Design
Tent Design
Brand Storytelling, as part of the Sundance Film Festival, held a pitching competition in conjunction with Maytag. As one of the three finalists, Matthew Kershaw pitched his concept to the entire conference.
DELIVERABLES:
Concepting
Presentation
In-person pitch to an audience
Boyne Resorts properties in Montana were undergoing restorations and we respondd to the RFP with a plan for the rebrand, website redesign and a marketing and content strategy.
DELIVERABLES:
RFP Response
Rebranding + Brand Identity
Website Design
Content Strategy
Content including video and photography.
Budget
